[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"news-6868-EN":3},{"tags":4,"pk":5,"news_id":6,"published":7,"images":8,"summary":15,"body":16,"permalink":17,"tile_image":10,"ex_news":18,"pinned":18,"posted":19,"ex_artist":18,"title":20},"#design#graphic#packaging#cafe#branding#philipp beck#matchbox#argentina#","news",6868,"2026-03-06T14:00:00",[9,11,13],{"filename":10},"blog_6868_639084075452339021.jpg",{"filename":12},"blog_6868_639084075597641121.jpg",{"filename":14},"blog_6868_639084075794503776.jpg","Germany's \u003Ca href=\"\u002FPhilippBeck\">Philipp Beck\u003C\u002Fa> brings playful scale to Despunte’s branding, creating a giant matchbox sandwich package with La Mary Studios Argentina.","\u003Cp>The project reimagines the takeaway sandwich box as an oversized matchbox, turning everyday packaging into a playful brand gesture for the Buenos Aires café.\u003C\u002Fp>\r\n\u003Cp>Graphic simplicity and familiar visual cues give the object an immediate sense of recognition, while the scale shift adds humour and memorability.\u003C\u002Fp>\r\n\u003Cp>This small but clever design move is one that helps Despunte stand out in the crowded world of café culture.\u003C\u002Fp>","\u002Fnews\u002F6868\u002Fmatchbox_packaging",false,"2026-03-06T14:00:00#6868","Matchbox Packaging"]