[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"news-6465-EN":3},{"published":4,"body":5,"posted":6,"summary":7,"permalink":8,"images":9,"news_id":28,"pk":29,"tags":30,"pinned":31,"ex_artist":31,"tile_image":11,"title":32,"ex_news":31},"2025-05-01T11:00:00","\u003Cp>Maurice's ambitious 3D animation project for the Spanish McDonald’s app is a vibrant, fully animated overworld for a new in-app mobile game experience.\u003C\u002Fp>\r\n\u003Cp>Designed specifically for the Spanish market, the visual world merges whimsical architecture, playful detail, and clear branding to draw users into an interactive, game-like journey. All 3D design and animation was handled by Maurice and his team, while development and app integration came via partners at LiveWall.\u003C\u002Fp>\r\n\u003Cp>Users can explore the world by selecting Spanish as their language in the app, then navigating to the “My McDonald’s Work” icon to enter this imaginative digital landscape.\u003C\u002Fp>\r\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.illustrationx.com\u002Fanimators\u002FMauriceBaltissen\u002F163040\" target=\"_blank\">WATCH the showcase video.\u003C\u002Fa>\u003C\u002Fp>\r\n\u003Cp> \u003C\u002Fp>","2025-05-01T11:00:00#6465","\u003Ca href=\"\u002Fanimators\u002FMauriceBaltissen\">Maurice Baltissen\u003C\u002Fa> brings a richly detailed 3D world to life for a gamified McDonald’s app experience in Spain.","\u002Fnews\u002F6465\u002Fmcdonalds_overworld_launch",[10,12,14,16,18,20,22,24,26],{"filename":11},"blog_6465_638816973476500874.jpg",{"filename":13},"blog_6465_638816973567930968.jpg",{"filename":15},"blog_6465_638816973665564655.jpg",{"filename":17},"blog_6465_638816974677338091.jpg",{"filename":19},"blog_6465_638816974799041515.jpg",{"filename":21},"blog_6465_638816974903712351.jpg",{"filename":23},"blog_6465_638816975005074883.jpg",{"filename":25},"blog_6465_638816975096055757.jpg",{"filename":27},"blog_6465_638816973399289659.jpg",6465,"news","#animation art#characters#animation#animators#adventure#brands#maurice baltissen#creative world#mcdonalds#world building#",false,"McDonald’s Overworld Launch"]