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Alex Cabal

Alex Cabal - LA-based fashion & beauty illustrator

You can almost feel Alex Cabal’s love of drawing in each of her illustrations. Oozing with personality and colour, her images capture beauty in a fun, contemporary and almost cartoonish way. The artist can never resist adding a flower or two for a natural flourish. Her style has a natural feel to it and although Alex likes drawing women of colour most, her projects include people of all races, backgrounds and genders. “I want everyone to see themselves in my work and feel beautiful,” she explains. Born and raised in Los Angeles with a Filipino heritage, Alex got hooked on art through cartoons, animé, comics, video games and fashion. She’s heavily inspired by women street artists like Fafi, Miss Van and Koralie, as well as by the comic artist and illustrator James Jean. Strong female characters are another influence, from Chun-Li in Streetfighter through to Wednesday Addams. Alex is an experienced freelancer who knows the industry ropes from the client side too. While working as a key artist for an advertising agency she was part of a team that bagged a number of awards including a Clio.


Alex has a BFA in Digital Media from Otis College of Art and Design in Los Angeles.


Following an interesting fine art-inspired method using Photoshop, Alex sketches everything first to establish a composition, then blocks in her colours using shapes. The details are refined via the line work and in the final step textures are added and the colours are tweaked to get the contrast right.


Colour, contrast, graphical lines, beauty, eye contact and flowers wherever possible are all hallmarks of Alex Cabal’s style. She loves drawing bright, confident women and portraiture is a speciality, although she works with almost any subject including the delicious renderings in her food range.


Best Wildpost – Golden Trailer Awards - 2016 Gold in Theatrical Print Technique – Clio Awards – 2015 Finalist in Theatrical Print Technique – Clio Awards - 2015

Client list

Entertainment Weekly Disney Publishing Worldwide Macmillan Children's Publishing Group Lindeman & Associates Ignition Creative DSF
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Alex Cabal illustrates for The Foundry creating several health & lifestyle artworks.
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