Helen Lang's illustrative style is reknown for its charm, humour and striking linear simplicity. Her unique personable style has been utilised by clients such as John Lewis, The Tate, Chipotle and Tesco.
She is fuelled by builders tea and bourbon biscuits and she shares her SW London studio with Desmond the Border Terrier.
Helen has a BA in Illustration and became a full time freelance illustrator in 2011 after a long career working in the creative industries. She has previously worked in design studios and as an illustration agent. Learning on the job all the time, she started her own self-initiated lettering project, which catapulted her career into full time illustration.
Thinking, procrastination, cups of tea and sketching – they’re all part of Helen’s creative process when she starts a new job. A flurry of ideas will build up leading to more frantic artworking, until she’s settled on a concept, which she’ll draw with a steady hand. This will then be fleshed out in a medium that’s right for the brief - gouache, watercolour, fine liners, pen or pencil. The final image is tweaked in Photoshop or Illustrator with the help of a Wacom tablet.
Helen is also a keen screen printer, working alongside her guru Phil Sheffield from a vast studio in Suffolk.
Everything Helen does is rendered by hand in the first instance, which lends a warmth and personal quality to her style. Her work is also described as colourful, quirky, fluid and vibrant.
Client list Tesco
Money Advisory Service