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Helen Lang

Helen Lang - Plymouth, UK based illustrator

Helen Lang's illustrative style is reknown for its charm, humour and striking linear simplicity. Her unique personable style has been utilised by clients such as John Lewis, The Tate, Chipotle and Tesco. She is fuelled by builders tea and bourbon biscuits and she shares her SW London studio with Desmond the Border Terrier.

Training

Helen has a BA in Illustration and became a full time freelance illustrator in 2011 after a long career working in the creative industries. She has previously worked in design studios and as an illustration agent. Learning on the job all the time, she started her own self-initiated lettering project, which catapulted her career into full time illustration.

Approach

Thinking, procrastination, cups of tea and sketching – they’re all part of Helen’s creative process when she starts a new job. A flurry of ideas will build up leading to more frantic artworking, until she’s settled on a concept, which she’ll draw with a steady hand. This will then be fleshed out in a medium that’s right for the brief - gouache, watercolour, fine liners, pen or pencil. The final image is tweaked in Photoshop or Illustrator with the help of a Wacom tablet. Helen is also a keen screen printer, working alongside her guru Phil Sheffield from a vast studio in Suffolk.

Style

Everything Helen does is rendered by hand in the first instance, which lends a warmth and personal quality to her style. Her work is also described as colourful, quirky, fluid and vibrant.

Client list

Tesco Money Advisory Service HarperCollins John Lewis Tate Britain Chipotle Templar Books Boden
Potty Training!
Potty Training!
Helen Lang works on some moving images for Zewa and their campaign to help potty train your child.
Potty Training!
Craft It
Craft It
When you need the kids to be entertained, Helen Lang has illustrated the perfect craft creations with Essity.
Craft It
Happy Vet Visits
Happy Vet Visits
Helen Lang's charming style is used to illustrated WAG's article on your dog's trip to the Vet.
Happy Vet Visits
Essity Crafts
Essity Crafts
Health & hygiene brand Essity commission Helen Lang for some child friendly illustrations.
Essity Crafts
Happy Inside
Happy Inside
Helen Lang helps us stay happy inside and out
Happy Inside
'Be Kind' Teaching Guide
'Be Kind' Teaching Guide
Commissioned by Scholastic USA, Helen Lang makes a poster for an inspiring teaching guide.
'Be Kind' Teaching Guide
Marmalade at Odds Farm
Marmalade at Odds Farm
Helen Lang creates artwork and character designs for the entire Odds Farm experience.
Marmalade at Odds Farm
Fossil Tins
Fossil Tins
Helen Lang personalises tins at the Fossil store on Oxford Street.
Fossil Tins
Cultivating Thought
Cultivating Thought
Helen Lang's designs appear on the Chipotle's Cultivating Thought 'to-go' bags.
Cultivating Thought
Money Advice
Money Advice
Money Advice
Odds Farm Fun
Odds Farm Fun
Odds Farm Fun
A Community Fair
A Community Fair
A Community Fair
Mapping Lang Style
Mapping Lang Style
Mapping Lang Style
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