[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"news-6441-EN":3},{"summary":4,"news_id":5,"body":6,"posted":7,"title":8,"ex_news":9,"pk":10,"tags":11,"tile_image":12,"permalink":13,"pinned":9,"published":14,"images":15,"ex_artist":9},"\u003Ca href=\"\u002FAlbertMorell\">Albert Morell\u003C\u002Fa> works on a dynamic redesign capturing Tanzanian pride, energy and heritage for East Africa’s leading beer brand Serengeti.",6441,"\u003Cp data-start=\"0\" data-end=\"82\">Albert was commissioned by creative agency Marks to breathe new life into the iconic \"Chui\" leopard emblem for Serengeti—one of East Africa’s most celebrated beer brands.\u003C\u002Fp>\r\n\u003Cp data-start=\"0\" data-end=\"82\">Tasked with modernising the brand while honouring its legacy, he crafted a striking diagonal composition that infuses the leopard with motion, agility and strength. This bold, graphic interpretation positions the leopard as a symbol of Tanzanian pride and forward momentum, bringing a fresh sense of dynamism to a beloved brand.\u003C\u002Fp>\r\n\u003Cp data-start=\"0\" data-end=\"82\">The refreshed identity sits proudly at the heart of Serengeti’s new campaign, seamlessly blending tradition with contemporary flair.\u003C\u002Fp>","2025-04-09T14:00:00#6441","A Bold Evolution",false,"news","#design#graphic#animal and nature#packaging#campaign#animals#beer#africa#iconic#rebrand#brands#albert morell#redesign#","blog_6441_638798064245460184.jpg","\u002Fnews\u002F6441\u002Fa_bold_evolution","2025-04-09T14:00:00",[16,17,19,21,23,25,27,29,31,33,35],{"filename":12},{"filename":18},"blog_6441_638798064400291110.png",{"filename":20},"blog_6441_638798064481461143.jpg",{"filename":22},"blog_6441_638798064732592464.jpg",{"filename":24},"blog_6441_638798064838302904.jpg",{"filename":26},"blog_6441_638798065006238908.jpg",{"filename":28},"blog_6441_638798065079504248.jpg",{"filename":30},"blog_6441_638798065417735672.jpg",{"filename":32},"blog_6441_638798065507946169.jpg",{"filename":34},"blog_6441_638798065735987394.jpg",{"filename":36},"blog_6441_638798065836537780.jpg"]