[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"news-6792-EN":3},{"ex_news":4,"posted":5,"pinned":4,"pk":6,"ex_artist":4,"summary":7,"body":8,"published":9,"news_id":10,"images":11,"permalink":22,"tile_image":13,"title":23,"tags":24},false,"2026-01-05T09:00:00#6792","news","\u003Ca href=\"\u002FGregStraight\">Greg Straight\u003C\u002Fa> lights up SPARK with a playful, high-energy holiday illustration that travelled fast on social.","\u003Cp data-start=\"0\" data-end=\"28\">Before Christmas, Greg created an exclusive festive illustration for SPARK, the major telecommunications company based in New Zealand, pairing it with a short-form reel designed for social rollout.\u003C\u002Fp>\r\n\u003Cp data-start=\"0\" data-end=\"28\">Drawing inspiration from the beaches and natural landscape of Aotearoa, the artwork weaves in playful nods to classic New Zealand memories, giving the campaign a strong sense of place while keeping the visual language fresh and contemporary. Bold shapes, layered patterns, and seasonal details come together in a richly graphic composition that feels both joyful and distinctly local.\u003C\u002Fp>\r\n\u003Cp data-start=\"0\" data-end=\"28\">Shared on Instagram, the reel quickly gained traction, demonstrating how Greg’s energetic, story-driven approach translated festive warmth into highly shareable storytelling.\u003C\u002Fp>\r\n\u003Cp data-start=\"0\" data-end=\"28\">\u003Ca href=\"https:\u002F\u002Fwww.illustrationx.com\u002Fartists\u002FGregStraight\u002Fvideos\" target=\"_blank\">WATCH the reel.\u003C\u002Fa>\u003C\u002Fp>","2026-01-05T09:00:00",6792,[12,14,16,18,20],{"filename":13},"blog_6792_639032111848752566.jpg",{"filename":15},"blog_6792_639032106760820283.jpg",{"filename":17},"blog_6792_639032106840381824.jpg",{"filename":19},"blog_6792_639032106921392063.jpg",{"filename":21},"blog_6792_639032112089355750.jpg","\u002Fnews\u002F6792\u002Fholiday_hit","Holiday Hit","#patterns#graphic#christmas#icons#communication#campaign#social media#bold#festive#greg straight#reels#"]