[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"news-6820-EN":3},{"published":4,"tile_image":5,"images":6,"title":15,"tags":16,"summary":17,"ex_news":18,"tile_alt":8,"pk":19,"body":20,"permalink":21,"pinned":18,"news_id":22,"posted":23,"ex_artist":18},"2026-01-26T10:00:00","blog_6820_639050283026546835.jpg",[7,9,12],{"alt":8,"filename":5},"Ing Lee brings movement rhythm and rails to TV Globo Plim",{"alt":10,"filename":11},"Cultural layered motion design for TV Globo Plim Plim","blog_6820_639050283212369638.jpg",{"alt":13,"filename":14},"Plim Plim identity infused with rhythm and culture","blog_6820_639050283299080709.jpg","Plim Plim, Southbound","#stylised#culture#travel#digital#tv#people#contemporary#city#brazil#animated#brands#ing lee#","\u003Ca href=\"\u002FIngLee\">Ing Lee\u003C\u002Fa> channels rhythm, rails and cultural layers into TV Globo’s Plim Plim.",false,"news","\u003Cp data-start=\"164\" data-end=\"189\">Commissioned by Agência Ole Interactive for TV Globo, Ing was invited to reinterpret the broadcaster’s instantly recognisable \u003Cem data-start=\"465\" data-end=\"476\">Plim Plim\u003C\u002Fem> as a special edition marking São Paulo’s 472nd anniversary.\u003C\u002Fp>\r\n\u003Cp data-start=\"164\" data-end=\"189\">Her response centres on the city’s south side, presenting a layered portrait where metro lines, music and neighbourhood life overlap. Rather than flattening the area into a single symbol, Ing’s illustrations lean into plurality, reflecting the cultural density and creative energy that define the region.\u003C\u002Fp>\r\n\u003Cp data-start=\"164\" data-end=\"189\">The result translates a fleeting sonic cue into a visual rhythm, giving the familiar vignette a renewed sense of place and contemporary weight.\u003C\u002Fp>\r\n\u003Cp>\u003Ca href=\"http:\u002F\u002Fwww.illustrationx.com\u002FIngLee\" target=\"_blank\">WATCH\u003C\u002Fa> the animation on Ing's folio.\u003C\u002Fp>\r\n\u003Cp>\u003Ca href=\"http:\u002F\u002Fyoutube.com\u002Fwatch?v=hx-aAMNTLd8&feature=youtu.be\" target=\"_blank\">LISTEN\u003C\u002Fa> to Ing talk about the project.\u003C\u002Fp>","\u002Fnews\u002F6820\u002Fplim_plim_southbound",6820,"2026-01-26T10:00:00#6820"]