[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"news-2160-EN":3},{"news_id":4,"published":5,"tile_image":6,"posted":7,"pk":8,"body":9,"images":10,"title":22,"tags":23,"permalink":24},2160,"2015-08-19T13:00:00","blog_2160_635756194854400000.jpg","2015-08-19T13:00:00#2160","news","\r\n\u003Cp style=\"text-align: center;\">above and below - 'Our Innovations' animations\u003C\u002Fp>\r\n\r\n\u003Cp style=\"text-align: center;\">below - Gail's work in progress and tools for the job\u003C\u002Fp>\r\n\r\n\r\n\r\n\r\n\r\n\u003Cp style=\"text-align: left;\">\u003Cstrong>\u003Ca href=\"\u002FGailArmstrong\" target=\"_blank\">Gail Armstrong\u003C\u002Fa> completes a mammoth papersculpture 'Back to School' campaign for Marks & Spencer.\u003C\u002Fstrong>\u003C\u002Fp>\r\n\u003Cp>The commission with AKQA was completed in several stages, each to build different phases of the project for the Marks and Spencer website. The first was to supply a kit of parts including a variety of paper planes, white versions of a variety of uniform items and the main title image for \u003Ca href=\"https:\u002F\u002Fbacktoschool.marksandspencer.com\u002Finventors-wanted\u002F\" target=\"_blank\">Inventors Wanted\u003C\u002Fa> - an invitation to kids to submit their own ideas and innovations for school uniforms and the chance to win a trip to Kennedy Space Centre for the most imaginative. The second phase was imagery for the different sections in the \u003Ca href=\"https:\u002F\u002Fbacktoschool.marksandspencer.com\u002Fschool-outfitter\u002F\" target=\"_blank\">Back to School\u003C\u002Fa> area of the M&S website, firstly to help the viewer put together the perfect uniform for a pupil's needs and also a \u003Ca href=\"https:\u002F\u002Fbacktoschool.marksandspencer.com\u002Fbitesize-ideas\u002F\" target=\"_blank\">Bitesize Ideas\u003C\u002Fa> page with help and suggestions for healthy snacks and meals. Finally Gail illustrated the 33 \u003Ca href=\"https:\u002F\u002Fbacktoschool.marksandspencer.com\u002Four-innovations\u002F\" target=\"_blank\">Smart Innovations\u003C\u002Fa> icons - this part of the site also hosts the final phase of the project - two animations inspired by two of the innovations - Adjust-a-hem trousers and Stainaway Shirts. Working closely with Art Director Steven Leong and animator Peter Menich, Gail says of the rewarding commission \"It was a challenging, intense and thoroughly enjoyable project to work on from start to finish.\"  \u003C\u002Fp>",[11,12,14,16,18,20],{"filename":6},{"filename":13},"blog_2160_635756194951230000.jpg",{"filename":15},"blog_2160_635756195049100000.jpg",{"filename":17},"blog_2160_635756195145090000.jpg",{"filename":19},"blog_2160_635756195247650000.jpg",{"filename":21},"blog_2160_635756195323660000.jpg","Back to School with M&S","#figure and people#advertising#children#film#animation art#animation#food and drink#tv#3d#retail#icons#website#fairytale#paper sculpture#gail armstrong#paper engineering#campaign#story#magical#schools#papercraft#marks & spencer#m&s#","\u002Fnews\u002F2160\u002Fback_to_school_with_mands"]