[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"news-6441-EN":3},{"summary":4,"published":5,"body":6,"pk":7,"news_id":8,"images":9,"tile_image":11,"title":32,"permalink":33,"ex_news":34,"pinned":34,"ex_artist":34,"tags":35,"posted":36},"\u003Ca href=\"\u002FAlbertMorell\">Albert Morell\u003C\u002Fa> works on a dynamic redesign capturing Tanzanian pride, energy and heritage for East Africa’s leading beer brand Serengeti.","2025-04-09T14:00:00","\u003Cp data-start=\"0\" data-end=\"82\">Albert was commissioned by creative agency Marks to breathe new life into the iconic \"Chui\" leopard emblem for Serengeti—one of East Africa’s most celebrated beer brands.\u003C\u002Fp>\r\n\u003Cp data-start=\"0\" data-end=\"82\">Tasked with modernising the brand while honouring its legacy, he crafted a striking diagonal composition that infuses the leopard with motion, agility and strength. This bold, graphic interpretation positions the leopard as a symbol of Tanzanian pride and forward momentum, bringing a fresh sense of dynamism to a beloved brand.\u003C\u002Fp>\r\n\u003Cp data-start=\"0\" data-end=\"82\">The refreshed identity sits proudly at the heart of Serengeti’s new campaign, seamlessly blending tradition with contemporary flair.\u003C\u002Fp>","news",6441,[10,12,14,16,18,20,22,24,26,28,30],{"filename":11},"blog_6441_638798064245460184.jpg",{"filename":13},"blog_6441_638798064400291110.png",{"filename":15},"blog_6441_638798064481461143.jpg",{"filename":17},"blog_6441_638798064732592464.jpg",{"filename":19},"blog_6441_638798064838302904.jpg",{"filename":21},"blog_6441_638798065006238908.jpg",{"filename":23},"blog_6441_638798065079504248.jpg",{"filename":25},"blog_6441_638798065417735672.jpg",{"filename":27},"blog_6441_638798065507946169.jpg",{"filename":29},"blog_6441_638798065735987394.jpg",{"filename":31},"blog_6441_638798065836537780.jpg","A Bold Evolution","\u002Fnews\u002F6441\u002Fa_bold_evolution",false,"#design#graphic#animal and nature#packaging#campaign#animals#beer#africa#iconic#rebrand#brands#albert morell#redesign#","2025-04-09T14:00:00#6441"]