[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"news-6916-EN":3},{"tags":4,"news_id":5,"summary":6,"published":7,"body":8,"pk":9,"pinned":10,"posted":11,"ex_artist":10,"title":12,"images":13,"permalink":40,"ex_news":10,"tile_image":15},"#advertising#nature#retail#campaign#merchandise#pos#germany#shop window#seasonal#spring#gina rosas moncada#",6916,"\u003Ca href=\"\u002FGinaRosasMoncada\">Gina Rosas Moncada\u003C\u002Fa> creates a suite of illustrations for dm-drogerie markt’s Spring 2026 nationwide illustration campaign.","2026-04-17T17:00:00","\u003Cp>Colombian artist Gina has developed a full illustration system for dm-drogerie markt’s Spring 2026 campaign, \u003Cem>Garden of Transformation\u003C\u002Fem>, displayed across more than 2,000 stores nationwide in Germany.\u003C\u002Fp>\r\n\u003Cp>The commission forms part of dm’s rotating artist programme, which invites a different illustrator every four months to reinterpret the brand’s visual identity at scale - Gina is the first Latin American artist selected for the series, extending its cultural and visual range.\u003C\u002Fp>\r\n\u003Cp>Her concept transforms everyday retail environments into living ecosystems, where objects and beauty spaces evolve into organic, blooming forms. The campaign spans storefront façades, posters, postcards, shopping bags, and in-store applications, running until 26 June 2026 and unifying dm’s seasonal presence through a cohesive illustrated world.\u003C\u002Fp>\r\n\u003Cp>Gina says, \"\u003Cem>Working on this project alongside the design team and my agent has been a deeply enriching journey. Being able to combine analog and digital techniques and to contribute ideas that were ultimately considered for a brand of this scale, has been incredibly rewarding. This commission brings together many of the things I love both as an illustrator and as a person. I hope that those who encounter it feel energized by the colors, uplifted by the visuals, and carry with them a sense of joy and positive energy.\"\u003C\u002Fem>\u003C\u002Fp>","news",false,"2026-04-17T17:00:00#6916","Garden of Transformation",[14,16,18,20,22,24,26,28,30,32,34,36,38],{"filename":15},"blog_6916_639122812573225033.jpg",{"filename":17},"blog_6916_639120588696627421.jpg",{"filename":19},"blog_6916_639120588926111938.jpg",{"filename":21},"blog_6916_639120589112395315.jpg",{"filename":23},"blog_6916_639120589196357029.jpg",{"filename":25},"blog_6916_639120589343749451.jpg",{"filename":27},"blog_6916_639120589442861627.jpg",{"filename":29},"blog_6916_639120589689746082.jpg",{"filename":31},"blog_6916_639120589773817702.jpg",{"filename":33},"blog_6916_639120589894529864.jpg",{"filename":35},"blog_6916_639120588574805499.jpg",{"filename":37},"blog_6916_639120589578834128.jpg",{"filename":39},"blog_6916_639120593293232671.jpg","\u002Fnews\u002F6916\u002Fgarden_of_transformation"]