Prada Raw Eyewear

Judith van den Hoek works on the Prada Raw Eyewear project.

above - Judith's catwalk

below - a grouped catwalk of the six fashion illustrators

above - Judith at work 

Judith van den Hoek works on the Prada Raw Eyewear project.

Judith worked alongside five other fashion illustrators on this job to support the launch of Prada's eyewear range. The Prada Raw website features a catwalk where the viewer can experience Prada's sunglasses through the eyes of each illustrator's interpretations. Judith says "My interpretation was rooted in the blackness of the frames, and the illusion that an unassuming hand can add; playfully juxtaposed next to these Prada Raw designs." The site is now live where you can get the complete Raw Prada experience and see Judith's interpretation.

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