Beach Smart

Duncan Beedie works with Proximity London on the RNLI's Beach Smart Campaign.

 above - watch the Hold Tight! Hand Up! video

below - the Beach Smart poster

above - the characters

below - Duncan's character sketches

Duncan Beedie works with Proximity London on the RNLI's Beach Smart Campaign.

The campaign aims to keep children safe on UK's beaches and comprises of a safety pack called 'Hold Tight, Hand Up!' and a music video to support the message. Targeted at the slightly older child who loves to bodyboard, the free pack is full of top tips for parents, a wave guide for children and animated stickers they can attach to bodyboards and beach bags. Duncan created the cool characters and all the art for the different goodies in the pack. The animation was also designed by Duncan; he then directed two 2D animators from Sun & Moon Studios in Bristol with Proximity providing the music and VFX. Watch the video here.

stylised
advertising
children
characters
cartoon or humor
animation
music
character design
digital
animators
tv
posters
comic
beach life
campaign
cartoon
flat colour
duncan beedie
sea
safety
rnli
watersports