The Hygge Junkie

Jonathan Allardyce's 'How to Spot...' illustrations for GQ magazine continue with the Scandinavian Hygge.

Pronounced Hue-gah, the lifestyle influenced by Danish laid back living - wearing comfy clothes in front of a crackling fire is a look to spot right now. Jonathan nails the stereotype with his accurate observations in this series for the men's magazine.

figure and people
editorial
cartoon or humor
realistic
fashion illustration
fashion
lifestyle
jonathan allardyce
men
contemporary
flat colour
magazine
stereotypes