The Westfield Knox Shopper

Westfield Knox ask Soleil Ignacio to illustrate and design a personality for their SS17 social media campaign.

The client wanted an illustration of a woman who reflected and represented their shoppers and serve as the ambassador for their Spring Racing campaign. Soleil says, "The illustration had one main look plus four other outfit looks for Stakes Day, Melbourne Cup, Oaks Day, and Derby Day. All her clothes were inspired from SS17 trends, styled by Westfield Knox."  As well as the artworks of the woman, Soleil also illustrated florals and leaves as backgrounds to complement the figure illustrations and to tie her in with the whole spring campaign, these were also used as backgrounds for their instagram flatlays. See Soleil's timelapse video of how the ambassadress came to life and go to Westfield Knox's Instagram feed here. 

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soleil ignacio