Born to Love

Jyotirmayee Patra collaborates with Levi's for a creative birthday celebration in India.

To celebrate the 146th birthday of the blue jean, Levi's collaborated with twenty artists and designers throughout India  - a project curated by Art&Found Studio. Each artist was given a pair of Levi's 501 jeans to customise with the brief that the end result had to be a representation of their personality and self-expression. Taking place at Levi's Lounge in Mumbai, JP chose to illustrate a beautiful quote called ‘Born to Love’ which was about celebrating LGBTQ pride & equality - the kind of love that transcends beyond gender, physical bodies and any other representation.

decorative
fashion
collaboration
india
celebration
birthday
hand lettering
customisation
jyotirmayee patra