‘Let’s Work Together’ was the theme of this bright and happy cover of ‘LIFE Magazine’, featuring a couple on a tandem bike cycling through the fields on a sunny day.
The inspiration was taken from a 1970 Canned Heat song, and a retro style visual that included typography and a symbol for cooperation and connection. Laura came up with a few different ideas for the ‘working together’ metaphor and the final artwork was an amalgamation of a couple of them. The client felt the tandem bike idea was the most immediately enjoyable and so this was used as the final artwork.