Eclectic and spectacular, the artwork of Brazilian illustrator Marcelo Anache is alive with ideas. That mix of dynamism and detail will make you look, and look again, discovering playful little touches hidden away in each image. His art presents a perfectly unique way to engage audiences with a product, brand or location.
Before becoming a full-time illustrator, Marcelo had a successful career as an art director and fully understands how campaigns work. In addition to his advertising, publishing and packaging work, he is a sought-after mural artist who has created enormous monochrome and full-colour pieces all over Brazil.
Based in Sao Paulo, Marcelo is a maestro of the pen and clients love the individual style he brings to every project. Nothing can match the zany combination of elements and positive energy that exude from one of his images.
Hand-drawn line work is the basis of every piece Marcelo creates. Sometimes it will remain monochrome, though he may add highlight colours or fully paint the image, depending on the brief. When creating a mural, he’ll work from a digital sketch, but the pen is always his mainstay creative tool.
Marcelo describes his work as ‘organised chaos’ – it’s always a mixture of characters and objects with unusual connections. He loves to add a hint of nature to his work – flowers, birds, maybe even a tentacle or two.
Client list Nike, Dupont, Turner, Coca-Cola, Ibis Hotels, BTG Pactual Investment Bank and Ambev are all among Marcelo’s clients.