Dual image showing positive and negative life outcomes, by Gail Armstrong
UK

Kleenex Let It Out Campaign Art

Award winning Kleenex "Let it out" campaign, showing how Kleenex is there for the good and the bad in life. The dual images each show the same central character surrounded by the positive outcome above and the negative outcome reflected below. There's the Yes/No proposal, the King/Fool poster and the Glory/Failure footballer.

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