Exclusively representing

Miss Led

Miss Led - International Fashion & Beauty illustrator. London

Miss Led is the moniker used by illustrator and artist Jo Henly, whose work ranges from packaging to portraiture, and from fashion illustration to wall murals. Raised in South Wales, she’s lived in the East End of London for the last 15 years. Her career has taken in a wide range of creative activities, from teaching Public Art HND and running workshops in London and Europe, through to launching her own fashion label. Making art is what drives her, and she needs to have a pencil, pen or brush in her hand every day, and to be working on a new image – whether it ends up on a digital screen or on the side of a building. She’s particularly inspired by 90s street art, Jamie Hewlett’s Tank Girl, Pre-Raphaelite paintings, fashion photography and being surrounded by plant life.


Studying foundation at Trefforest, Jo went on to do a Visual Art degree at Portsmouth and then a Post Diploma in Public Art at Middlesex University in London.


Often, a figurative piece will start off with a photography session, taking pictures of friends in the right poses, for reference. With some sketching, Miss Led comes up with the composition then begins adding details that will bring a narrative element to the piece. Usually things begin as pencil on paper, and these drawings are scanned in and manipulated in Photoshop. Recently, she acquired a Wacom Cintiq so sketching can now be done digitally – the sketches can then be worked on as vector or bitmap images. Her larger scale work is often done on walls. The study is created in the studio on the drawing board, and using various techniques the line work is scaled up and transferred. She is also found working in front of an audience, either creating large scale works or live portraiture for events and advertising campaigns.


Miss Led’s style is feminine and bold, featuring arresting portraiture and adventurous line work. Her fashion illustration is very line heavy with mixed textures and abstract colours. There is plenty of focus on details such as hair and pattern. Meanwhile, her wall murals are psychedelic, playful and colourful, with block colours.


Secret Wars 2007 - Global Secret Wars 2008 - Europe Best of Illustration 2011 - AOI

Client list

GOOGLE Braun Clinique Lufthansa H&M L'Oreal Nike Diesel Reebok ESPIRIT Vauxhall Selfridges Swatch Ted Baker The National Trust Vans Head and Shoulders Edding Pens
Miss Led Live Painting with Escoda Barcelona
To a celebrate a very special collaboration this coming Autumn, Miss Led met with Escoda Brushes in Barcelona and created a new piece, ‘Departure’, on a very sunny roof terrace overlooking the spectacular Sagrada Familia.
Clinique What's Your Line
Miss Led worked with Jelly London and Drum to create a fun mini animation for Clinique Makeup, as part of their, What's Your Line, advertising campaign.
Create More With Wacom: video portrait of Miss Led
Create More with Wacom: video portrait of Miss Led
Live Painting for Saatchi Gallery
Interview with Miss Led at the Book Club
How to create a mixed media portrait
How to create a mixed media portrait: A Miss Led run workshop at The Prinspace, Shoreditch
Ted's Drawing Room
Streamed event of live portraiture as part of Spring/Summer advertising campaign.
The Print Space
Large Mixed Media Painted Live by Miss Led
Shoreditch to Saatchi
Live art created for Saatchi Gallery, held at the Book Club, Shoreditch
Live Drawing at Scrapbook event- Joanna Henly aka Missled
Miss Led live painting at Cargo and Interview with Don't Panic Magazine
Miss Led Live Art at Best Joined Up.
Miss Led creating art at Cargo.
Lynx-Angels Will Fall
Timelaspe of day one creating a largescale canvas for Lynx 2011 advertising campaign
Big Chill House - 1920's Shanghai Ladies Bordello
Timelapsed video of interior work created for the VIP area of London Club
Interactive Community Street Painting
Art Directed 10 meter mural working with young children to raise awareness of Trees For Cities charity
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