Season of Victory - Pop & Lettering, London

Linda Baritski, aka SEASONOFVICTORY, is an Illustrator based in London. Her colorful, detailed illustrations combine nature, pop culture references and colorful psychedelic patterns, with optimism and playfulness.

Linda's work combines bold illustrations, vibrant colors, and psychedelic patterns to create a playful and optimistic style. She brings this distinctive approach to a variety of projects, including branding, public art, site-specific installations, advertising and limited edition packaging. Her dynamic style has attracted a diverse array of clients, from global brands to independent startups, across North America, Europe, Asia and more.

Approach

Linda begins with hand-drawn sketches on the iPad, then further develops in vector illustrations. She's happy to create within a set of brand guidelines or without, or as an active collaborator with a rough concept that she can further develop and provide several ideas throughout your project.

Style

Dynamic, optimistic, colorful and vibrant – Linda’s style combines upbeat color palettes, lettering and detailed illustrations resulting in bold and playful imagery that often appeals to Lifestyle, Food and Beverage/Drink, Editorial/Publishing, Limited Edition Packaging, Health & Beauty, Christmas, Festivals, Holidays, Wellbeing, FMCG & Retail, Travel, Electronics, and Skincare industries.

Client list

Marks and Spencer, VitaCoco, Transport for London, Uber, LG Electronics, Kiehl’s, OLAY, Spyder Korea, Adidas, Cockburn’s Wines, Beefeater Gin, Arnold Palmer Spiked Beverages, LEGO, Google, Lush, Expedia, Universal, Monocle, The Washington Post, The Guardian, Smith Street Books, Peter Alexander. Previous to freelancing, she was an Art Director for a media company, and also worked at digital and branding agencies in London.