Zoe More OFerrall - Editorial and Commercial Illustrator, London

Connecting You to a World of Illustration

London illustrator Zoe More O’Ferrall uses her immediate and instinctive drawing skills to create contemporary imagery that’s perfect for clients in fashion, food brands, retail, advertising, publishing and more. The hand of the artist is always there in her deft line work, and she also creates impactful hand-rendered text.

Zoe’s studio is situated in Notting Hill, which is a prime position for an illustrator who loves markets. She’s right next to Golborne Road Antiques Market and minutes away from Portobello Road with its famous stalls selling old papers, postcards, vintage clothing, furniture, prints and more. She trained at Wimbledon School of Art, London College of Communication and Central Saint Martins, with David Hockney a key influence.

Approach

Zoe usually works in pen and ink – she has a broad collection of pens to choose from – and loves to draw by hand. She only uses a computer to plan compositions and to touch up the handmade images. Now and again she’ll experiment with collage and screenprinting too.

Style

Depending on the atmosphere she wants to generate, Zoe varies her line work from the strong to the whimsical. Her use of colour is often constrained, using splashes and marks to highlight areas of a piece. She knows just when to keep it simple, and when to concentrate on intricate detail.

Client list

Zoe has clients including Vogue, Topshop, Harrods, National Geographic, Tesco, J Crew, the BBC, Stella Artois, More Than, Radley, Mother and many more.

UK

Zoë More OFerrall

A narrative illustration inspired by 42nd Street in Midtown Manhattan at 6 PM. A traveler arrives and leisurely sits atop a streetlamp, gazing out at the cityscape. The city, bathed in pastel pinks and blues, features distinctive vehicles lined up along the streets. This vibrant city comes to life in this very image.

Zoë More OFerrall

A narrative illustration inspired by St. Patrick's Cathedral in Midtown Manhattan. Under the moon and a deep blue sky, several weddings quietly take place in this dreamy scene. At the entrance, pigeons gather for their own party, weaving together each individual's voice and story in the cacophony of this diverse city.

Zoë More OFerrall

An illustration inspired by a Chinatown supermarket in downtown New York. The afternoon sun streams in, casting light on the bustling crowd of children just out of school, with bicycles and cars tangled together. The air is thick with the aroma of herbs. Green spiral staircases and red-tiled walls rise in layers, while a doctor stands by, taking a moment to smoke and relax.

Zoë More OFerrall

Character design with the theme of two wild bounty hunters.

Zoë More OFerrall

Character design with the theme of Halloween spirits and dolls.

Zoë More OFerrall

Character design with the theme of blending retro and modern elements, featuring robots and prosthetics.

Zoë More OFerrall

Character design with the theme of a hunter and his pet white wolf, inspired by Princess Mononoke.

Zoë More OFerrall

Character design with the theme of a shy French witch girl.

Zoë More OFerrall

A narrative illustration created for the Brooklyn Botanical Garden in New York, depicting an evening scene where a young boy and a witch are boating on the lake at seven o'clock in July. Blue butterflies flutter, welcoming the sunset.

Zoë More OFerrall

A narrative illustration created for Broadway Street in New York, capturing the moment as the city lights begin to shine at night. This is when Broadway truly comes alive, with bustling traffic, street lamps, and promotional posters setting the stage for a series of plays and musicals that unfold here.

Zoë More OFerrall

A narrative illustration created for 56 Beaver Street in New York (also known as the Delmonico's Building and 2 South William Street), set on a gray, snowy day in January. As snowflakes gently settle on rooftops and balconies, everything is enveloped in a profound silence. The traffic lights glow, but there are few pedestrians. She waits for someone here. This solitary moment is also a quintessential part of New York.

Zoë More OFerrall

A narrative illustration created for Christmas in New York, set on the night of December 24th. Outside, the towering skyscrapers and golden windows shimmer, while inside, the warm lights and festive decorations create a cozy atmosphere. Even when alone, one can share the joy with beloved pets. As the Christmas bells chime, amidst the grandeur of this vast city, Merry Christmas, Miss Lawrence.

Zoë More OFerrall

An illustration created for New York's Subway Line 1, depicting a crowded train filled with the city's most authentic faces—people of various races and professions converging at this moment. It captures one of the unique corners of New York City. The dim lighting, orange seats, swaying carriages, and enigmatic odors in the corners all contribute to the atmosphere. Oh, who knows what else might happen? I just want to reach my stop quickly.

Zoë More OFerrall

An illustration created for Brooklyn's famous beach and amusement park, Coney Island and Luna Park. This place is always brimming with sounds and excitement, with the summer sky and beach etched in everyone's memory. New Yorkers come here, waiting for even more thrilling performances, more exhilarating than any roller coaster.

Zoë More OFerrall

For my favorite bookstore, The Argosy Book Store, I created an illustration. I always enjoy passing by there, stepping inside to soak in the atmosphere, and picking out a book that I like. Collecting them brings me extra happiness. I would imagine the afternoon sunlight streaming through, casting its glow upon the floor, while the books hold even more stories, waiting to be discovered.

Zoë More OFerrall

A band poster design for the Japanese city pop band I DON'T LIKE MONDAYS' first live performance in New York City. The design incorporates elements of the New York subway, blending text and slogans with subway signs, aiming for a localized and distinctive promotion.

Zoë More OFerrall

A collage artwork themed around "Escaping New York City," intended to express the confusion, tension, and suffocation that modern people feel as they navigate the fast-paced city life.

Zoë More OFerrall

An editorial work illustrating the challenges faced by Asian women in the Asian workplace's drinking culture. It expresses the pressure on Asian women to force themselves to drink in order to fit into the male-dominated professional circles, critiquing this cultural norm and presenting the difficulties women encounter in their careers.

Zoë More OFerrall

An editorial work illustrating the challenges faced by Asian women in the Asian workplace's drinking culture. It expresses the pressure on Asian women to force themselves to drink in order to fit into the male-dominated professional circles, critiquing this cultural norm and presenting the difficulties women encounter in their careers.

Zoë More OFerrall

An illustration for Ernest Hemingway's novel The Sun Also Rises, focusing on the perspective of the character Lady Ashley, depicting a Parisian café at night.

Zoë More OFerrall

An illustration for Ernest Hemingway's novel The Sun Also Rises, focusing on the perspective of the character Lady Ashley, depicting a scene of encountering bullfighters in Pamplona, Spain.

Zoë More OFerrall

In the theme "My Dream Studio," I designed a dreamlike, colorful print room that reflects my ideal vision. Everything is represented in my preferred graphics. For this piece, I used Riso color to bring out the magical quality of the illustration, with colors that are more pure and vibrant.

Zoë More OFerrall

Inspired by a little witch telling stories at night, I created an illustration that was transformed into an animated graphic using motion graphics. The overall blue hue evokes the night and the moon held in her hands. The aim was to showcase the illustration's decorative elements and cohesive color scheme while providing both visual dynamism and a static aesthetic, narrating an engaging and whimsical story.

Zoë More OFerrall

A packaging design for the Kodak One Time Camera, themed around the idea of flashlights illuminating the city. The film comes in two color tones—warm and cool—resulting in two distinct packaging designs.

Zoë More OFerrall

A packaging design for the Kodak One Time Camera, themed around the idea of flashlights illuminating the city. The film comes in two color tones—warm and cool—resulting in two distinct packaging designs.

Zoë More OFerrall

A mock-up photo of the packaging design for the Kodak One Time Camera. The camera's theme is "Flashlights Illuminate the City," with the film available in warm and cool tones, resulting in two distinct packaging designs. The design on the camera cover comes from "My Dream Studio," highlighting the vibrant colors that characterize this camera.

Zoë More OFerrall

A mock-up photo of the packaging design for the Kodak One Time Camera. The camera's theme is "Flashlights Illuminate the City," with the film available in warm and cool tones, resulting in two distinct packaging designs. The design on the camera cover comes from "My Dream Studio," highlighting the vibrant colors that characterize this camera.

Zoë More OFerrall

A mock-up photo of the packaging design for the Kodak One Time Camera. The camera's theme is "Flashlights Illuminate the City," with the film available in warm and cool tones, resulting in two distinct packaging designs. The design on the camera cover comes from "My Dream Studio," highlighting the vibrant colors that characterize this camera.

Zoë More OFerrall

Inspired by the previous Dream Studio concept, I incorporated the themes of polaroids and the moon to create a new design for the Kodak One Time Camera product box.

Zoë More OFerrall

A propaganda poster design themed "Tell Your Own Truth," utilizing mixed media through ink and digital techniques. This design aims to convey the powerful slogan through expressive poses and compelling graphic elements.

Zoë More OFerrall

A storyboard illustration depicting the story of a couple and a mysterious box.

Zoë More OFerrall

A storyboard illustration depicting the story of a couple and a mysterious box.

Zoë More OFerrall

A short comic drawn with the theme "Welcome to the Ballroom."

Zoë More OFerrall

A short comic drawn with the theme of dancers emerging from ink.

Zoë More OFerrall

A short comic drawn with the theme of dancers emerging from ink.

Zoë More OFerrall

A New York travel poster inspired by the city's intricate street signs and pigeon ecology, emphasizing the unique characteristics of this vibrant metropolis.

Zoë More OFerrall

A food promotional poster inspired by seafood and Japanese sashimi culture, combining the patterns of fish with the designs of women's kimonos.

Zoë More OFerrall

A decorative illustration inspired by cleaning and color, featuring a fairy tale sprite cleaning windows.

Zoë More OFerrall

A cosmic-themed lip gloss advertisement inspired by beauty products, highlighting the sparkling shades of the lip gloss that shine like stars.

Zoë More OFerrall

A fashionable promotional poster featuring cat-eye shaped sunglasses.

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