Pacifico Beer Christmas Pattern

Pacifico Beer Christmas Campaign Illustrations - Key Visual illustrations, seamless pattern and icons I collaborated with the amazing team at Upshot on a collection of illustrations, including key visuals, patterns and icons for holiday concepts for Pacifico Beer. The artwork mixes the Mexican heritage of the brand, it's roots in surf culture and Christmas iconography. #christmascampaign #beerbrand #foodandbeverage #CPGBranding