Muhammed Sajid - Pop & People Illustrator, India

Based in Bangalore, Indian illustrator Muhammed Sajid creates imagery that is rich in feeling, yet dreamlike and surreal – as vibrant as it is unusual. His psychedelic colour palettes always catch the eye, while fascinating themes engage the mind by drawing on both the modern and traditional in unique ways.

People, colour, culture and nature all play important roles in Muhammed’s work. One of his goals setting out as an artist was to depict the lives and way of life in his home village in Kerala. However, rather than folk art or traditional landscapes, his imagery is reminiscent of a high-end graphic novel, where the characters grapple with everything from ancient, mystical beliefs to the latest technology. Muhammed’s clients include global brands, who praise his ideas, creativity and execution. He’s an artist who always brings something different to a project – something only otherwise seen in dreams or visions.

Approach

The creative process for Muhammed begins with scribbles, moving towards formal sketches which he then colours. In addition to the digital tools he uses, Muhammed loves creating posters, working directly onto paper using watercolour, pastel and pencil.

Key software

Adobe Illustrator, Adobe Photoshop, Procreate.

Style

Surreal and imaginative, Muhammed’s creations are also full of raw energy and vibrant colours. He likes to brace the viewer and tackle cultural taboos.