ゾーイ・モア・オファレル — ペン画イラストレーター、ロンドン

Zoe More O’Ferrall’s studio is situated in Notting Hill. It’s a prime position for an illustrator who loves markets. She’s right next to Golborne Road Antiques Market and minutes away from Portobello Road with its famous stalls selling old papers, postcards, vintage clothing, furniture, prints and more. Further inspiration comes from a love of film and photography, like the colourful and imaginative work of Autumn de Wilde, Tim Walker, Wes Anderson and Juergen Teller. BBC Radio 4 is played constantly in her studio as she creates imagery for fashion and food brands, retailers, advertising agencies, publishers and more.

My illustrations are heavily pen and ink based, whilst incorporating photography and screen-printing throughout much of my work. By exploring the initially ordinary, I find inspiration in "everyday" architecture, objects, packaging, possessions and pop culture. In turn I try to engage the humour and playfulness that can be found in all these things. After completing my foundation at Wimbledon School of Art, I went on to do my BA at the University of the Arts LCC and a post graduate course in Illustration at Central Saint Martins. Since then I have worked commercially within a number of industries; from Fashion and Food to Music and Publishing, working with agencies such as Mother, JWT, VCCP and Ogilvy.