Press Lane Illustrated Wayfinding Sign

3D “Press Lane” lettering double’s as both ‘way-finding’ signage, but also an integrated feature where the letters become alive with activity. Layered architectural forms tell of the building’s that used to be in the area and architectural cut-aways reveal hidden moments throughout the city - jazz bars, theatre performances, rooftop celebrations, late-night dining, dance, and music woven through the streets and buildings.