Growing up in Portsmouth, on the south coast of England, Liam decided at the age of 10 that he wanted to be an artist. Just about every decision thereafter was steered by that goal. After studying, he moved to London where he stayed for 23 years. For a while he ran a busy design studio on top of his illustration work. Later he relocated to the tiny town of Pilton in Somerset, near to where the Glastonbury Festival is held.
Liam loves being out on his allotment planting and nurturing food for the table. He has turned various old brass instruments into plant pots and an old trombone has been converted into a water feature - it even makes a parping noise once it gets going. Liam hates snobbery of any kind, but particularly in art. His favourite artists include Spencer, Lowry and Wallis.
Liam has an HND in Technical Illustration from Portsmouth Art College.
After a discussion with the client Liam will tend to deliver quite a detailed drawing to make sure there’s no confusion about what he’ll be creating. He’ll then use inks and watercolours to render the image, with postproduction work done in Photoshop – adding or boosting colours, usually. That said, his work never looks Photoshopped.
People tend to recognise Liam’s old school illustration style straight away. It’s not cartoony, and it’s not serious, and does have architectural and character elements to it as required. He never uses borders, letting the painting sit on a stark white surround for a great deal of impact. Thus it always works in context with typography.
Liberty’s of London
Perspectives in Architecture
The Big issue
One Housing Group
After seeing some of Liam’s unique work on previous schemes, we approached him with an enquiry to draw up a street scene for a development project in the Surrey area for 100 dwellings. Liam quickly engrossed himself in our requests and conceptualised our requirements with some initial line sketch drawings, suggesting and collating ideas which we ourselves had not considered. We were extremely happy with the finished painting, and although our brief changed several times during the project, he was happy to make any changes we requested. We look forward to working with him again.
Oliver Trendle, Woodside Park Commercial Centre
We are extremely pleased to be working with Liam and have found his work to be to a high standard. It’s not easy turning around quality artwork to our deadlines, but Liam does. Sometimes, as our stories develop, we need our artists to make changes to their artwork and Liam is happy to do this. We love the cover Liam put together on our Dubai Airports supplement, which illustrates his attention to detail
Martin Staniszewski, Meed - UK
Liam’s first draft, which he turned around impressively quickly, pretty much nailed the concept we were looking for straight away. Our suggested tweaks were acted upon equally speedily with the minimum of fuss until we were 100% happy.
Andrew Shirley - Head of Rural Research & Wealth Report Editor, Knight Frank LLP - London
Working with Liam was so easy; he understood our brief perfectly, turned it around really quickly, got it spot on first time round and created exactly what we hoped for!
Halley Anne Kennedy: Lead Designer, Rowdy Studio
It was really nice working with Liam. He responded really well to art direction. It is good to work with an artist who is flexible especially within a customer title and its limitations. Liam really captured the essence and character of the creature. We would commission him again.
Claire Majury - Designer, John Brown Media - UK
Working with Liam was a great experience. He understood our project completely, was highly creative, delivered top quality work on time and was very communicative. Without hesitation, we would use him again for another project.
Kristin Glick: Associate Art Director, Memorial Sloan Kettering Cancer Center
Liam O’Farrell’s illustration on our recent Coach promotion really evoked the New York landscape. His beautiful depiction of the landmark street scenes and buildings, both old and new were the perfect backdrop to showcase Coach's new handbag collection within this Tatler Promotion.
Samantha Brownstein - Art Director, Promotions, Tatler Magazine - UK
Liam's sophisticated watercolor style intricately balances organic whimsy with realism. The vibrant work he created was just what we had envisioned for Growing Mushrooms for Beginners. Liam was a delight to work with – detail-oriented, communicative, receptive, and prompt. Our team is thrilled with the end product and looks forward to sharing it with the world of home gardening.
Monica Cheng, Art Director , Callisto Media Inc
At at short notice, we gave Liam a rather vague brief and tight deadline. Without delay he threw himself into producing two exquisite images that went far beyond perfectly interpreting our instructions by further developing the ideas and themes we were trying to create. Everyone who have since seen the paintings are both charmed and instantly able to understand the spirit of the places we are creating. Above all, Liam is a pleasure to work with and always gracious, even when we here are at our fussiest and most indecisive!