Santa's Leftover Magic

Luke Scriven works with creative agency AMV BBDO on a magical animated book for an Asda Christmas online campaign.

The book tells the story of the secret of the Northern Lights and how Jack and Tilly spread its magic in a quest to share happiness. Luke's watercolour artwork is both charming and endearing and is animated for the story which can be read here.  For every 10k downloads, Asda will donate money to 'Fight Hunger', a collaborative initiative to tackle UK hunger and poverty.

children
childrens books
christmas
loose
charity
watercolour
campaign
cute
seasonal
luke scriven