Every year we donate a minimum of 1% of our turnover to support our Ten Million Trees program. To date we have enabled the life of over 1.7 million trees in Zambia and the Ethiopian Rift Valley, with the potential to sequester approximately 138,867t CO2e over their lifetime of growth (compensating for approximately 77,148 return economy flights between New York and London to look at it another way).
Jennifer Mulomba has received training in grafting and establishing her own micro nursery. This has allowed her to grow pine trees that she planted in an underutlized plot on her farm. @weforest_org provides women in Zambia with the tools and skills to perform grafting and nursery practice on their own farms, which allows for an extra income.
Read more on our values here.