Floral Feast

Caribay, Chelsy and Gina were commissioned by the visual arts and animation studio Black Madre, to design floral patterns for DoorDash's new campaign, “Hay DoorDash En La Casa.”

Each artist created a unique pattern incorporating food icons into the designs. Produced by Black Madre Studio in partnership with GUT Miami, the campaign celebrates Latino culture, targeting Hispanic Millennials and Gen Zers with the message that DoorDash makes it easy to enjoy a meal at home without cooking.

The work showcases authentic contributions from Latino artists, filmmakers, and creators, with national distribution across TV, digital platforms, and outdoor advertising, and a focus on major cities like Los Angeles, Miami, and Houston.