Shaping the Season

Colombian artist Gina had the honour of collaborating with Schwarzkopf Professional, creating the illustrations for their global Christmas Gift Set collection - one of the largest projects she's worked on so far.

As part of the brand’s worldwide holiday campaign, Schwarzkopf launched four limited-edition gift boxes featuring their bestselling professional lines: BLONDME, FIBRE CLINIX, and BONACURE. Each design celebrates the story and cultural heritage of one of four students from Schwarzkopf’s social initiative Shaping Futures, a program that empowers aspiring hairdressers around the world to transform their dreams into reality.

Gina’s role was to bring these stories to life through illustration, infusing each box with a sense of place, identity, and transformation. Inspired by the students’ home countries, she explored local textiles, crafts, and celebrations to create visual motifs that merge tradition and modernity. The process began with research into each country’s visual language - from patterns and fabrics to cultural symbols. After building moodboards, she developed hand-drawn sketches that evolved into digital compositions, exploring colour palettes and shapes to create a unified visual thread across the four designs.

The result is a series of vibrant, meaningful artworks that celebrate diversity, resilience, and the universal power of creativity, now available in salons around the world.