Family-friendly promotional visuals for M&S loyalty scheme

Marks & Spencer contacted me to create a set of key visuals and illustrations to help refresh their current Sparks Days Out loyalty programme creative. They wanted a season-less approach, and to target a wider demographic and all age groups. I included a bank of illustrations to showcase different offers including entertainment, heritage, events, sightseeing, adventure, dining and more. I also created a variety of type lockups and banners to use alongside the illustrations.