Written by Ben Tallon
With its origins at university, Human After All have evolved to become an agency commanding respect from peers, industry and students alike. Having launched Little White Lies magazine, they have gone on to create striking campaigns for the BAFTAs, Studio Canal and Everyman Cinemas, earning them a strong reputation for their work in the movie world. Their portfolio reads as a body of work that might have been compiled by a student with ambitious professional dreams.
I meet Paul Willoughby, Victoria Talbot and Angus MacPherson at their London studios to discuss how they have achieved this. We talk about the balance between strong client relationships and creative freedom, the importance of continuing to create personal projects in order to stay fresh and attract exciting client work and why it's crucial to have parameters in place.