Adidas' Chinese New Year Patches

Season of Victory creates an embroidered patch set for the new Adidas CNY 2020 products.

To celebrate the Year of the Rat, Adidas commissioned the talented Season Of Victory to design a set of patches which are gifted with a purchase at the London store on Oxford Street. Giving shoppers an opportunity to explore a personalised look, the patches are for customising the new Adidas CNY 2020 products and will soon be available at the White City and Fouberts stores too.

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chinese new year
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season of victory