Luiza Laffitte

In Luiza’s artwork, dreams become reality for her clients, shaped by her stylus and virtual brush. Clients enjoy the way she reveals ideas they hadn’t considered but also appreciate how she listens to them and gets inside the brief and then produces engaging and surreal imagery that draws customers to their brand. Luiza has a degree in advertising and years of experience working as an art director, so it’s easy for her to tune in to her client’s needs. Luiza always has a passion project on the go, including crocheting, needle-felting, designing patterns, printing on fabric, sewing fashion accessories and handmade personalized items, like children's bibs. Her talent and love of creative exploration makes her an expert in understanding shape, balance and proportion in illustration & design.

Approach

Luiza’s unique process begins with words. She imagines how the ideas behind her brief interact, and then gradually starts sketching. A selection of thumbnails is refined in Procreate on her iPad then fully painted up in pixels in Photoshop, using pastel palettes that give her work a warming feel.

Key Software

Procreate

Style

Dreamlike, poetic, fantastical, surreal – all words that have been used to describe Luiza’s style. There are hints of classic mid-century illustration, mixed in with modern techniques and subjects and a twist of her own imagination.

Languages

Luiza is fluent in English, French and Portuguese.