Superama - Muralist, Miami

She’s an Emmy Award-winning animator. She’s a multi-storey muralist. She’s the most vivacious and colourful illustrator Miami has ever seen. Meet Superama – aka Amaranta Martínez – an artist whose work feels larger than life whether it’s on the side of a building or on an iPhone screen.

Originally from Caracas, Venezuela, Amaranta came to the US and settled in Miami to become a successful animator with Nickelodeon. After that she pursued a freelance career, building her own creative brand – Superama – using her image-making and motion skills on global campaigns for some of the world’s biggest brands. There’s nothing not to love about Superama and her work. She’s passionate, idea-driven, professional and always meets her deadlines. Miami life is her biggest inspiration and it shows in her work – colourful flowers, pink skies, carnivals, the sea and having fun are what she loves. You can see her work on garments worn by Heidi Klum, Paula Abdul and Steve Aoki.

Approach

As a muralist, Amaranta paints in acrylics with BIG brushes and loses herself in the work – it’s meditative for her, and her devotion shines through with every project. In the digital world, she creates her illustrations on her iPad or Wacom tablet, using a Mac to put them in motion.

Style

“No matter the technique I use, my work is fun, colourful and whimsical, and I always bring a positive and hopeful message,” says Superama.

Languages

English and Spanish

Awards

2021 – Emmy® Awards Suncoast – Graphic Arts 2013 – AI-AP Latin American Illustration 2009 – Promax Latin America – Silver 2008 – Promax Latin America – Silver 2007 – Promax DBA - Gold

Client list

Clients include Armani Exchange, HUGO BOSS, Johnnie Walker, NFL, Miami Dolphins, Sony, Paramount, Nickelodeon, Paramount, Viacom, United Airlines, Red Lobster, Discovery Channel, Verizon, Joe Di Maggio Children’s Hospital and the US Women’s Soccer Team.