Veronika Kiriyenko — Pop & Editorial Illustrator

Veronika Kiriyenko is a concept-driven illustrator working across editorial, branding and digital projects. Her work combines clear visual thinking with simple linework, bold colour palettes and a sense of humour. She is especially drawn to unusual or challenging briefs, and enjoys turning complex, abstract or unexpected ideas into clear, engaging images — from quick editorial metaphors to larger, modular visual systems used across campaigns and products.

Based in Kazakhstan, Veronika Kiriyenko works with clients across editorial, branding and digital. She tends to think in images first, often starting from a clear visual idea and then shaping it into something that works within the brief. Her work ranges from quick, concept-driven editorial illustrations to more structured, modular systems used across campaigns and products. She is comfortable working within constraints, adapting to feedback and finding solutions that meet both visual and client goals. Veronika is known for her reliability, fast thinking and ability to deliver strong ideas under tight deadlines. She holds a BA in Design for Graphic Communication from the London College of Communication and has experience working with international clients and agencies.

Approach

Veronika’s approach is idea-led and structured. She works quickly at the sketch stage, developing clear visual directions that show how an image will communicate its message. Depending on the project, she either builds a single strong concept (editorial) or develops a modular visual system that can be used across multiple formats.

Key Software

Procreate, Adobe Illustrator

Style

Veronika’s work combines simple structures with expressive details, using bold colour palettes, clear linework and a sense of humour. Her style is playful, slightly offbeat and idea-driven, focused on clarity and communication rather than decoration.

Languages

Russian, English and written Spanish.

Client list

Veronika’s clients include The LA Times, the Guardian, COOP, TikTok, the New York Times, It’s Nice That, Future London Academy, Resume.io, Tommy Ltd, Snob.ru, Kiss branding and Auth0.