Yordanka Poleganova

Originally from Bulgaria, Yordanka is now based in Berlin. Her influences include fashion designers like Prada, Conseulo Castiglioni and Josep Font, and she also loves Patricia Urquiola’s glass furniture designs. Her strong understanding of fashion illustration is bolstered by her experience working for a French clothing company in Bangkok, where she created material patterns. After completing a degree in Product Design at the Technical University in Sofia, Yordanka studied Fashion Design in Berlin.

Approach

After researching the brief, Yordanka begins sketching and then starts creating in Adobe Illustrator. Here her images come to life, sparking further imagination and curiosity as she works. “I either start with a set of colours, or experiment with the colouring process at the end – it’s a highlight for me,” she says.

Key Software

Adobe Illustrator

Style

Simple shapes, clean lines and primary colours give Yordanka’s imagery a great deal of impact. By reducing complex objects to their ideal forms, her style is bold and easily accessible, while her pattern work draws viewers in even further.