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Dena Cooper

Dena Cooper's Photo - Dena Cooper - Fashion, Beauty & Lifestyle Illustrator - New York

NY , United States
Soft and skilfully painted, Dena Cooper’s fashion illustrations come to life with moments of sublime contrast and intensity.
With a background in fashion design, Dena is now a leading New York illustrator with a growing list of industry clients. Transplanted into Brooklyn from Fredricksburg, Virginia, she loves New York and Fashion Week in particular. “I’m very influenced by street style that I see around the city, specifically the effortless chic that so many New Yorkers exude walking down the street.” Dena studied Fashion Illustration at Radford University in Virginia, and her influences include Marchesa, Dior, Delpozo, and Viktor & Rolf.

Approach

One of Dena’s images begins with a pencil study based on references, complete with in-depth shading and detail. Then she’ll bring in watercolour, gouache, ink and/or coloured pencils to enhance colour, shading and value in the composition. Finally, she cleans it up in Photoshop, adding splashes, marks and backgrounds, before delivering it digitally to the client.

Style

Dena delivers a softer version of the truth, with bursts of realism and blooms of paint bringing an element of artistry the camera just can’t capture. Photorealism, with washes of colour and splatter add to the fun and character of a piece.

Awards

2020 FIDA Commercial Fashion Illustration Award

Client list

Dena’s clients include Clé de Peau, Montblanc, La Croix, Furla, Luxottica, Dyson Hair, Cartier, Budweiser, Shinola Veuve Clicquot.
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Wanted to thank you again for your help on this. You were incredible and super professional. During this stressful period it was amazing to have you helping us out. I am pleased to report that your illustrations were a hit at the event we had. So much so that someone reached out to the company asking for your contact information so they can use you on a future project that they have.
Jessica Sarro - Art Director, WWD
When working with Dena, she was extremely kind, efficient and very flexible. She managed to not only finish all our assets in a timely manner, but she added so much creativity and beautiful attention to detail to each of the many illustrations. She created over 12 beautiful portraits for us in an incredibly quick turnaround and professional manner. She worked with us through all our specifications and built our vision to something to a whole new level. In addition to all of her lovely work, we had a large last minute request which she was able to complete in less than 24-hours. After the project, we had numerous readers give positive feedback about her work and even people asking for her information so they could work with her on their other projects. We would absolutely work again with Dena. She was a pleasure to work with and helped make our project a smooth and easy process
Jessica Sarro - Art Director, WWD
Dena was a pleasure to work with. She followed the directions presented in the creative brief, was open to revisions, and delivered a high-quality editorial portrait by deadline all while bringing a sense of her own style to the piece. Communication was easy and professional throughout the process.
Gigi Ortwein - Creative Director, Sarasota Magazine
Working with Dena was an absolute pleasure - when illustrating portraits she has an amazing ability to capture the likeness of the subject and her creative abilities also brings a sense of artistic flair to the finished piece. Corresponding with Dena was an absolute breeze and she fulfilled all of the requirements of the creative brief beautifully. The clients were super happy with the finished piece and mentioned they will be in touch in the future for some more portrait work in a similar vein.
Sonja Petrovic - Designer, GOZER Creative Agency
Dena was a pleasure to work with. She followed the directions presented in the creative brief, was open to revisions, and delivered a high-quality editorial portrait by deadline all while bringing a sense of her own style to the piece. Communication was easy and professional throughout the process.
Gigi Ortwein, Creative Director, Sarasota Magazine