The Fanta Frontier Campaign
Medium: Photoshop, Pen
Fionna Fernandes works for Fanta Australia on a social media campaign targeted at teenagers. Fionna created cool stickers, vibrant pattern backgrounds and a funky yoga mat for the campaign, which was to drive awareness of the fresh Fanta logo and new Fanta products to teenagers across Australia and New Zealand. The campaign also promoted the Fanta Hub - a website that provided teens opportunities to create marketing with Fanta.
Fionna Fernandes is a Sydney-based illustrator who enjoys drawing a variety of subject matter: portraits, stickers, landscapes, lifestyle and animals for clients in fashion, editorial, advertising and more. Everything she creates has a touch of fun to it as she selects key details to highlight in a rainbow of colour, adding in patterns as a flourish that give her work its highly individual visual language.
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