Altavia: Human-centered retail marketing strategies worldwide

Retail for Humans

Medium: gouache
Client: Altavia

Illustration for Altavia, a group of independent marketing and advertising agencies from all over the world, specialising in commercial communication for the retail sector. The illustration has to be centred around the idea of Retail for Humans.

About Iratxe
With an exciting style full of fun and vibrancy, Barcelona-based artist Iratxe Lopez de Munain uses colour to give her work its special character. She launched her creative career by writing and illustrating her own children’s book in 2010 and has gone on to produce excellent work for major publishing houses and creative agencies around the world.
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