From portraits to guide maps, and from spot imagery to front covers, Li Zhang’s unique conceptual approach makes her a very popular choice for clients in publishing and advertising. They love the way she quickly understands a brief and finds the right visual language for the project, as well as her professionalism and creativity.
Originally from Jiangsu Province in China, today Li is based in New York. Drawing on a whole range of influences from pop artists like David Hockney through to traditional Chinese painting, she has forged her own individual approach to painting and loves experimenting with perspective and geometry. Li enjoys a challenging brief with unexpected elements to it.
With a degree in Illustration from the Fashion Institute of Technology, before devoting herself to illustration Li also trained as an engineer. Other influences include poetry, science fiction and architecture.
Using her own custom brushes as well as traditional ones, Li paints her visual elements and textures for her illustrations by hand. Then she switches to Photoshop to bring together the composition and execute the finer details.
With their grainy textures and her unique hand, Li’s artworks have a classic illustration feel to them. Her images are free-spirited and colourful with symbolism often driving the visual narrative.
2019 – Graphic Matters Poster Competition – Infographics – Winner
2019 – iJungle Awards – Self-promotion – Merit
Li has a client list that includes Sierra Magazine, Reader’s Digest, Melissa, Dotdash, Tripsavvy, Lifewire, Buunni Coffee, The Bump, Modern Weekly and more.