Popular culture icon with a female protagonist

Brand Female Character

Medium: Digital Illustration
Client: Kiss Branding / Leeds Youth Council

Kiss Branding invited me as an illustrator for the Breeze Youth Platform rebrand. I've been asked to create a set of figurative illustrations of empowered teenagers that are ‘caught in the Breeze’ and represent the brand soul: freedom, independence, discovering great experiences and having fun.The main goal was to inspire and captivate the young users of the potential the Breeze pass could unlock.

About Veronika
‘Talking with pictures’ is how Veronika Kiriyenko describes her approach to illustration, and it couldn’t be more apt. Her simple linework, clear forms and punchy color palettes make an instant impression on the viewer. Bright and fun, with a clever touch of symbolism, her pictures speak louder than words.
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