Exclusively representing
Matthew Laznicka
With robots, rockets and insect invasions, the retro futurism of classic mid-century illustration looms large in the work of Matthew Laznicka, the Wisconsin artist who is in his element creating B-movie and pulp-inspired artworks. For projects with a sense of adventure and a touch of the unknown, he’s the ideal illustrator to work with.
One of Matthew Laznicka’s all-time favourite commissions was to create box artwork for an Eidos game. The company wanted a 1960s-style cover with giant invading insects. But his life and interests are as far from the chaos of insect invasions as can be. He loves fishing, camping and the great outdoors. Movies have always been an influence, Norman Rockwell is a big inspiration, and Matthew still loves old Popular Mechanics covers. He has a degree in Commercial Illustration from the Milwaukee Institute of Art and Design.
Approach
Each image Matthew creates begins with a sketch that is scanned in and manipulated in Photoshop. Building up overlapping layers of colour that blend together, the final outcome has a very painterly feel despite its digital origins.Style
Inspired by classic illustration from the 1940s through to the 70s, Matthew captures the essence of various styles from that era giving them a contemporary edge. Graphic, comic book or painterly, his images are daring and different.Client list
Matthew’s clients include GQ, Carlton Books, Springer, Mercedes-Benz, Simon and Shuster, Volvo, Popular Mechanics and more.
Nice work. Great job on these! They look fantastic!
Jonas Barber, Tru Product
Thanks for everything Matthew. Outstanding work as usual.
Darol Michael Carr, Believe Entertainment Inc - USA
This looks incredible Matthew, a really good likeness of Jeff! Really good, it looks fantastic!
Simon Freeborough - Creative Director, Nuts Magazine - UK
The illustrations are perfect. Exactly what we were envisioning.
Martha P. Terry, Binghamton University Magazine - USA
Thanks for everything! It all looks fantastic.
Kelly Lewis, Backstage Magazine - USA
Matthew had a great happy energy from the get go, and from the first draft my brother and I knew we were in good hands. Matthew was very good at taking on direction and changes and really understood what we were trying to portray, adding some of his creative genius to the mix. He was very patient with us, even with the most minute changes and details, and always had a positive attitude. In the end, my brother and I ended up with a logo that is even better than we ever imagined. Something we are excited and very proud of. Thank you Matthew!
Steve & John Pace, Gemma Joe's
Matthew, I can't thank you enough for doing such a GREAT job!
Camille Neilson, Dennis Publishing Ltd - UK
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