SunSeat

An advertorial marking 25 years of SEAT in Mexico is illustrated by Tavo Montanez.

For Siempre Joven, Tavo was commissioned to create the cover and interior illustrations for SunSeat.
 
Working under the art direction of Fernando Frías, the challenge was to align the artwork with the campaign's established identity, both conceptually and visually.
 
Tavo approached the brief with a series of bright, expressive images that draw from its colour palette and graphic language.
editorial
advertising
transport
graphic
digital
people
cars
dynamic
bold
mexico
line and colour
tavo montanez