Based in New York City, the talented illustrator Dena Cooper offers her fashion and beauty clients an ideal way to engage customers with their brands. By drawing individual portraits of event visitors as well as customising new products and packaging, she creates unique experiences that people never forget.
With experience drawing at openings, launches and fashion shows staged by a variety range of luxury brands, Dena’s elegant figurative artwork draws a crowd of delighted onlookers who are fascinated to see how a professional fashion illustrator works. They’re equally enthusiastic about sharing the images on social media. She’s flexible to work with, and strives to ensure that her clients get the most out of their event, while at the same time leaving a lasting impression on customers.
While Dena uses a computer as part of her process for commissioned work, at live events she’s unplugged and creates authentic imagery in ink, watercolour and/or marker pen. Depending on the event, sometimes she’ll have drawn forms prepared in advance, ready to be customised for each individual guest.
Through attending many figure drawing classes alongside her live event experience, Dena has honed her live drawing into a quicker representation of her soft and elegant illustration style. With expressive strokes and pops of colour, she can usually capture an excellent likeness of a sitter in 10-12 minutes.
Some of Dena’s live event drawing clients include Cartier, Furla, Luxottica, La Croix, Shinola, Miu Miu and Lela Rose.