Clean, clear and impactful graphic illustrations are the forte of the Gloucestershire-based artist Mark Watkinson. Even when he draws complex environments or creates infographics full of vital data for his clients, understanding is instantaneous for the viewer and that’s why Mark’s work stands out from a conceptual standpoint.
It’s fair to say that Mark’s early interest in mechanics shows through in his imagery, but also that he made the right choice pursuing a career in art. He’s been a successful freelance illustrator since the early 80s, when he graduated in Graphic Design from the Lincoln College of Art. Influences include Gavin MacLeod and Mick Brownfield.
Keep it clean, clear and simple is Mark’s mantra. He works in Illustrator and Photoshop, as well as using traditional media.
Mark’s style is very graphic with strong line work and geometry, and he often employs flat colours. His work is ideal for ‘how to’ images, ‘behind the scenes’ illustrations and infographics, and he’s a master of isometric viewpoints, cutaways and the blueprint look. Mark enjoys tackling technical challenges, but also produces more playful and conceptual work.
Mark has been commissioned by clients including American Express, Cityjet, McCann Erickson Dublin, Pearson Education, Royal Mail, National Magazine Company, Happy Shopper, Duncan Baird Publishing, Mercedes-Benz, BBC Magazines and Marks & Spencer.