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Sergio Edwards

Sergio Edwards - Santiago, Chile based illustrator

Basé à Santiago du Chili, Sergio Edwards est un illustrateur dont le travail se nourrit de personnages expressifs et colorés dont les sentiments et les histoires sautent de la page ou de l'écran dans l'imaginaire du spectateur. Leurs grands traits, leurs grandes têtes et leurs corps compacts sont conçus à la perfection, rebondissant dans un monde plein d'humour.
Sergio’s background is in advertising and art direction, and his experience working in VMLR, Santiago gives him a thorough understanding of the creative process and his clients’ expectations. He loves a new brief, and the chance to take an idea and develop it into something new and unique. His influences range from Lego to Baroque painting, and from Super Mario Bros to the Fantastic Mr Fox. Ideal across advertising, editorial and children’s publishing, Sergio’s work been among the finalists at the Cannes Lions in 2016 and 2017.

Approach

Sergio plans his illustrations on a small canvas, focusing on the overall composition before taking his sketches to a larger format where he paints in the softer elements then strengthens the focal point with more concrete details. His paints his images in Photoshop.

Style

Sergio’s characters speak through their expressions, in a cartoony world brought to life through colour and the artist’s painterly textures. Whatever the project, Sergio ensures the feeling of the moment shines through.

Liste des clients

La liste de clients de Sergio comprend des agences telles que VMLR, BBDO, Cheil, Lowe et Meerkats, ainsi qu'une gamme de clients éditoriaux et d'édition.
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