Colorful Arcade Game Poster

A vibrant illustrated wall mural - PACIFICO ILLUSTRATIONS, Key Visual Illustrations, Patterns, Icons, I worked with Upshot on a collection of illustrations for Pacifico Beer’s holiday direction. The project drew from the brand’s origins in Mazatlán and the surf communities that carried it into California in the 1970s. The artwork reflects the history and adventurous spirit of the brand and combine it with festive iconography. I also produced concepts for DOOH visuals.