A Debenhams Christmas Campaign

detail

looking fabulous on a label

more variations

'FOUND IT' is the 2014 Debenhams Christmas Campaign with art created by Nina Hunter and commissioned by JWT London.

Nina was involved at the concept stage where the "found it" idea was in its primary form. Going through various design stages and looks - from a bold to a more decorative style, the result is a simple effective design. The idea was to create the "found it" keyword from beautiful Christmas icons, Nina says "It was a fantastic experience working with the art directors at JWT. I enjoyed the creative process and loved how each stage was unique and beautiful. I'm very proud of this highlight in my career".