Written by Ben Tallon
Did you ever stop to think about how people perceive your brand, shop, artwork or look? For me personally, colour was always a way of conveying a mood, energy or method of instantly drawing a viewer into my artwork. But if I'm honest, I never truly stopped to consider the deeper psychological impact of colour. Whilst reading Malcolm Gladwell's Blink a few years ago, I was intrigued with a case study in the book. It informed me that 7up carried out a taste testing session as part of a rebrand. After adding 15% more yellow to the packaging, they found that the vast majority of subjects reported that the drink tasted more of lemon, when in fact, no change had been made.
So after a chance introduction to Justine Fox, a colour psychologist and professional colour consultant, I had to find out more. Justine explains why certain branches of high-street stores failures could be linked to the interior design colour palette, how we perceive and digest the colours in the world around us and why Facebook is blue! This is a mind bending insight into just how critical colour can be to creative success, how others perceive you professionally and the crazy science behind one of the most crucial aspects of any creative professional's practice.